At www.futstep.shop, we prioritize your privacy as much as you value your style. Trust is the foundation of our relationship with customers, and we are committed to transparently handling your personal data. This policy outlines how we collect, use, and protect your information while you explore our curated collection of sneakers, boots, and footwear essentials.
We gather two types of data: automated and voluntary. Automated data includes your IP address, device type, browser version, and cookies—helping us optimize site performance. When you make a purchase or create an account, you voluntarily share details like your name, email, shipping address, and payment information. Rest assured, sensitive data like credit card numbers are encrypted and processed securely.
Your information powers seamless experiences: processing orders, personalizing recommendations (e.g., suggesting insulated hiking boots if you frequently browse outdoor styles), and resolving customer inquiries. We also analyze trends—like the popularity of canvas trainers versus slip-on sneakers—to refine our inventory and marketing strategies. Account details enable features like wishlists and order tracking, while anonymized data helps improve site navigation.
Cookies are small text files that enhance your browsing. Functional cookies remember your cart items or login status, while analytical cookies (e.g., Google Analytics) track which polished leather flats or platform sneakers attract the most clicks. We use this data to tailor promotions and streamline searches. You can manage cookie preferences via your browser settings, though disabling them may limit features like instant checkout.
Protecting your data is non-negotiable. We employ SSL encryption for all transactions, regular security audits, and role-based access controls for staff. Payment details are tokenized and never stored on our servers. Additionally, we monitor for suspicious activity—like multiple failed login attempts—to prevent unauthorized access. Our protocols align with PCI-DSS standards for financial data protection.
We collaborate only with vetted partners essential to our operations: payment gateways (e.g., Stripe, PayPal), shipping carriers (e.g., FedEx, DHL), and marketing platforms (e.g., Meta Ads). These entities receive only the data required to fulfill their services—for instance, your address for delivery or hashed email for ad targeting. We prohibit partners from using your information for unrelated purposes and require compliance with GDPR/CCPA regulations.
You retain control over your data. Request access to, corrections of, or deletion of your account details anytime. To opt out of marketing emails or submit privacy inquiries, email us at [email protected]. We respond within 48 hours and will never discriminate against users exercising their rights under applicable laws.
